DataBank Holdings Ltd. is seeking to optimize marketing strategy and performance by leveraging data to inform strategic marketing decisions
Requirements
- Strong analytical and problem-solving skills, with proficiency in data analysis tools such as Excel or SQL.
- Hands-on experience with data warehousing concepts, including data modeling and integration of multiple data sources into a single platform (DLH).
- Ability to design and maintain scalable data models that support consistent, accurate, and actionable reporting across business units.
- Strong data visualization skills with experience building dashboards and reports in Sigma, Tableau, or Power BI.
- Experience working with marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo) and integrating these with BI/warehouse environments.
- Experience with predictive modeling, forecasting, and advanced statistical or machine learning techniques.
- Certifications in relevant platforms or tools (e.g., Google Analytics, SQL, Snowflake, Tableau/Power BI, Salesforce) are highly valued.
Responsibilities
- Data Compilation & Integration: Gather and consolidate data from multiple sources (Google Analytics, Salesforce, Seismic, YouTube, etc.) into a centralized Data Lake House (DLH) (e.g., Snowflake). Develop and maintain data models to standardize and organize the information, then integrate it into BI tools (e.g., Sigma Computing) to deliver accurate, unified, and actionable reporting for stakeholders across the organization.
- Data Visualization: Design and deliver clear, impactful visualizations and dashboards that translate complex data into actionable insights, enabling stakeholders to make data-driven decisions with confidence.
- Demand Generation Performance: Measure and analyze the effectiveness of demand generation campaigns, tracking key metrics such as lead generation, conversion rates, pipeline contribution, and customer acquisition costs. Provide insights and recommendations to optimize performance and maximize marketing impact.
- ROI Measurement: Calculate and report on the return on investment (ROI) of marketing initiatives, highlighting areas of success and opportunities for improvement. Provide actionable recommendations to enhance marketing efficiency, budget allocation, and overall business impact.
- Data Center Market Analysis: Conduct comprehensive analysis of the data center market, including trends, competitive landscape, customer segmentation, and regional variations. Translate findings into insights that inform prospecting strategies, content development, campaign targeting, sales enablement, and long-term strategic planning.
Other
- Bachelor’s degree in Data Analytics, Computer Science, or a related field.
- Excellent communication and presentation skills, with demonstrated ability to tell compelling data-driven stories.
- Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and thrive in a fast-paced environment.
- Collaborative mindset with proven success partnering across marketing, sales, product, and finance teams.
- Ability to translate complex data into clear insights and strategic recommendations for technical and non-technical stakeholders.
