Red Robin is looking to architect the foundation of marketing performance analytics from the ground up, building the logic, models, and insight infrastructure needed to measure and optimize impact across the enterprise. This role will enable smarter, more relevant communication with guests by supporting initiatives like segmentation strategy and hyper-local marketing.
Requirements
- Strong SQL, Python and dashboarding experience using Power BI, Tableau, or Looker.
- Proven ability to analyze and report on ROI, ROAS, segmentation, and campaign lift.
- Experience supporting social or brand performance metrics using tools such as Sprout and Meta.
- Data extraction background working with in-house data warehouse (EDW) or data lakehouse (databricks)
- Familiarity with Online Ordering Platforms, Digital Platforms, CRM, Placer AI, GA, SMG, Ziosk
- Background working with a Customer Data Platform supporting CRM journeys, guest segmentation
- Experience providing menu/culinary, paid and social media analytics
Responsibilities
- Conduct hands-on analysis of campaign, loyalty, CRM, menu, media, and social performance
- Mine and connect data from CDP , EDW , POS , OLO, Web, Mobile App, GA, Firebase, and paid media platforms
- Apply data science methods such as segmentation, lift modeling, behavioral clustering, and predictive analysis
- Build foundational dashboards in Power BI, Tableau, or Looker for stakeholders across Digital, CRM, Loyalty, Menu/Culinary, Guest Relations, Brand, and Field Marketing
- Support Brand and Social teams with reporting and insights on social and brand awareness campaign reach, sentiment, and earned engagement using Sprout and Meta platforms
- Lead test and control analysis, loyalty behavior modeling, and performance readouts to support quarterly planning and optimization
- Quantify ROI, ROAS, visit lift, retention impact, and channel-level effectiveness
Other
- Clear communicator and independent builder who thrives on ownership
- Curiosity, attention to detail, and drive to connect data to decisions
- At a beginner level; leads self and others, effectively communicates, exhibits skills and knowledge directly related to the job, is results focused and solution oriented, demonstrates hospitality excellence
- Degree or equivalent work experience required
- 3 to 5 years in marketing analytics, business intelligence, or performance analysis
