U.S. Bank is seeking to optimize marketing efficiency and drive ROI through data analysis and insights, focusing on upper funnel metrics such as brand awareness and consideration.
Requirements
- 5 years of relevant experience in analytics, dashboarding, and driving insights, storytelling.
- 3+ years of hands-on experience and knowledge leveraging SQL, SAS, python
- Expert user of analytics data visualization tools such as Tableau or Power BI
- Hands-on experience with datasets produced from various marketing tactics including direct mail, e-mail, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, as well as owned channel advertising on digital properties
- Understanding of various marketing measurement methodologies including AdTech platform reporting, last touch attribution and Marketing Mix Modeling
- Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems
- Impeccable attention to detail, while being comfortable with data ambiguity
Responsibilities
- Analyze and interpret data to provide insights and recommendations for brand marketing strategies.
- Perform various segmentation and marketing campaign analyses to continually make recommendations for optimizing marketing campaigns.
- Use statistical methodologies to help design marketing campaign experimentation and test and learn discipline to measure incrementality from marketing
- Synthesize cross channel marketing performance in a cohesive story, inclusive of Owned, Paid Media and Mass media channels.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Leverage multiple analytic tools (research/survey analytics, MMM models etc.) with a focus on storytelling with data.
- Present findings and recommendations to marketing and line of business partners.
Other
- Bachelor's degree in a related field, or equivalent work experience
- Five to seven years of statistical and/or data analytics experience
- Ability to work and thrive in collaborative work environment as well as independently to drive results
- Hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
- Comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
