ESPN Media needs to develop innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms, requiring data-driven insights to assess effectiveness and ensure alignment with business goals. This role will distill business trends and performance indicators into decisions that drive marketing investment, providing forecasts and scenario analysis for operational teams and executive management.
Requirements
- Excellent modelling skills with the ability to defend model assumptions
- Strong analytical and statistical modeling skills and the ability to identify and resolve data related issues
- Proven experience with statistical modelling languages (e.g., SQL, R, Python, SAS) to include querying and cleansing large data sets
- Familiarity with data visualization tools and methodology (e.g., Tableau, Power BI, Looker)
- High level of proficiency with PowerPoint, Keynote and Excel
- Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
- Able to maintain both a meticulous attention to detail and a big-picture strategic mentality
Responsibilities
- Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making
- Lead delivery of full funnel marketing, inclusive of owned and paid media, performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives
- Develop and maintain the performance measurement strategy
- Develop automated processes and scaled frameworks that will serve as the baseline to build out cases, drive strategy, and influence leadership
- Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy
- Prepare executive reports, contribute to weekly status updates & cross-departmental presentations, and provide key input into weekly and monthly leadership updates
- Build strategic decision-making frameworks and develop scripts that help us automate and augment
Other
- Minimum 10 years of proven experience in marketing analytics, investment banking, financial analysis, or growth marketing analytics
- Experience working in a Direct-to-Consumer environment
- Validated leadership skills, with a successful track record of team building and developing talent
- Excellent written and verbal communication skills
- Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
