The Marketing Analytics Senior Associate will help shape customer communications and targeted marketing campaigns by leveraging data expertise and an innovative mindset to drive success.
Requirements
- Experience with SQL on platforms such as Teradata, DB2, Oracle, or SQL Server.
- Proficient in analyzing statistical data using SAS; SAS Base Certification is a plus.
- Proficient in Microsoft Office Suite.
- Analytics experience related to targeted marketing campaigns.
Responsibilities
- creating data files for targeted marketing campaigns and customer communications
- translating business strategy into actionable customer and prospect lists
- conducting quality checks on output
- collaborate with LOB-specific marketing and product teams to execute campaigns across multiple channels, including direct mail, email, statements, branch, ATM, and digital media
- consulting on the design and execution of marketing programs
- Interpret marketing strategy and translate it into data and code
- Pull data from internal and external sources via SQL and SAS; develop, debug, and execute SAS/SQL code
Other
- Complete projects from start to finish
- Your problem-solving skills and ability to innovate will be key
- thrive in a high-pressure environment, where your projects will have a significant financial impact
- Your confident and outgoing disposition will enable you to work effectively with team members, clients, and senior executives
- understand the cost-benefit relationship between solution sophistication and practicality, striving for the fastest and most accurate results
