The Business Marketing Group is seeking a Marketing Automation Manager to elevate their marketing automation practice and drive awareness and adoption of Meta's products and services.
Requirements
- Hands on experience using Salesforce Marketing Cloud to manage multiple marketing channels
- Experience with digital marketing channels (Email, web, ads, in-app, messaging, etc.)
- SQL or AMPscript experience
- Salesforce Marketing Cloud Certification
- Experience with Salesforce Data Cloud
Responsibilities
- Launch marketing journey campaigns with Salesforce Marketing Cloud
- Consult with marketing teams on automation and channel best practices
- Drive demonstrative results by delivering channel strategies that leverage cross-channel marketing with Salesforce Marketing Cloud automation
- Provide campaign-level reporting and troubleshooting on channels and provide recommendations to optimize performance
- Identify and execute upon opportunities to expand our channel footprint and automation features
- Partner with cross functional teams to optimize marketing technology infrastructure
- Develop learning agendas for continuous measurement and optimization of our channel effectiveness
Other
- 5+ years of experience developing marketing automation strategy and executing campaigns
- Bachelor's Degree in marketing or a related field
- Experience working with marketers to plan and deliver channel strategy for marketing campaigns
- Experience in quantitative analytical skills
- Travel not mentioned
- Clearance not mentioned
- Visa requirements not mentioned
- Degree requirements: Bachelor's Degree in marketing or a related field
