AbbVie is looking to implement data and platform solutions within the US Commercial Marketing Technology stack, with a primary focus on Salesforce Marketing Cloud (SFMC) and marketing data onboarding and integrations to support the digital transformation of a leading biopharma company and create solutions that impact patients and their communities.
Requirements
- 3+ years of hands-on platform development in SFMC with deep knowledge across multiple studios/modules, and experience integrating SFMC with Salesforce core and other relevant marketing and data platforms, including experience with SOAP and REST based APIs.
- Deep understanding of data profiling, data integration and data visualization processes, languages and tools i.e. SQL, SNF.
- At least one Salesforce Marketing Cloud Certification required.
- Intermediate/Advanced understanding of HTML, CSS, JavaScript, JSON, AMPscript, SSJS, and SQL and its utilization in SFMC.
- Intermediate/Advanced knowledge of email development design, best practices, and delivery.
- Experienced with agile, DevOps, and the systems development life cycle and other related IT methodologies.
- Understanding of interactive email development and AMP4Email.
Responsibilities
- Conceive, design, engineer, and implement data, software, or technology solutions for Salesforce Marketing Cloud, and integrations to other marketing technology and CRM platforms by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; Routinely demonstrate initiative and creativity in developing technology solutions.
- Serve as technical expert or lead projects/programs and technical staff to develop, test and implement significant new products, or operational improvements or devise new approaches to problems supporting US Patient Services and Consumer Marketing Operations campaign initiatives at the division/business unit.
- Analyzes and resolves technical problems using analytical problem solving methods/techniques and associated tools/devices.
- Contribute to advancement of own function SFMC platform and data engineering skills by studying state-of-the-art tools, techniques, and computing equipment; participate in educational opportunities and professional organizations.
- Demonstrate high proficiency across a wide range of technologies and platforms related to software design and development, programming languages, data integration, data warehousing, data analysis and visualization tools, data storage, network connectivity, and virtualization/cloud environments, including SFMC, Salesforce core, Snowflake, and other connected marketing technology platforms and integrations,
- Highly autonomous and productive in performing activities, requiring only minimal direction from or interaction with supervisor. Accountable for total project scope, budget, completion within budget constraints and scheduled completion date. Accountable for successful and timely completion of all tasks/projects under direct and matrix control.
- May initiate new areas of investigation that are meaningful, reliable and can be incorporated directly into omni-channel campaign initiatives and marketing technology platform expansion a scientific or business activity.
Other
- Work collaboratively with technology and business teams to implement data and platform solutions within the US Commercial Marketing Technology stack, with a primary focus on Salesforce Marketing Cloud (SFMC) and marketing data onboarding and integrations.
- This role works closely with cross-functional stakeholders including Digital Lab marketing operations leads, technical product owners, platform & solution architects, and platform implementation teams.
- The ideal candidate will have exceptional SFMC platform development expertise, strong data analysis and data onboarding/integration experience, innovative problem-solving abilities, successful client facing experience, and a keen drive to learn, achieve, and optimize.
- Provides technical leadership and mentors and consults with less experienced staff in in planning, methods, procedures, standards and best practices used to implement platform and data enablement activities supporting campaigns
- Maintains relationships with affiliates, subsidiaries, and vendors in accordance with Abbvie Values, Vendor Management Office, and Purchasing to further the mission, vision and goals of the organization.
