The business problem is to contribute to the digital transformation of AbbVie, a leading biopharma company, by implementing data and platform solutions within the US Commercial Marketing Technology stack, with a primary focus on Salesforce Marketing Cloud (SFMC) and marketing data onboarding and integrations.
Requirements
- 3+ years of hands-on platform development in SFMC with deep knowledge across multiple studios/modules, and experience integrating SFMC with Salesforce core and other relevant marketing and data platforms, including experience with SOAP and REST based APIs.
- Deep understanding of data profiling, data integration and data visualization processes, languages and tools i.e. SQL, SNF.
- At least one Salesforce Marketing Cloud Certification required.
- Intermediate/Advanced understanding of HTML, CSS, JavaScript, JSON, AMPscript, SSJS, and SQL and its utilization in SFMC.
- Intermediate/Advanced knowledge of email development design, best practices, and delivery.
- Experienced with agile, DevOps, and the systems development life cycle and other related IT methodologies.
- Understanding of interactive email development and AMP4Email.
Responsibilities
- Conceive, design, engineer, and implement data, software, or technology solutions for Salesforce Marketing Cloud, and integrations to other marketing technology and CRM platforms by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; Routinely demonstrate initiative and creativity in developing technology solutions.
- Serve as technical expert or lead projects/programs and technical staff to develop, test and implement significant new products, or operational improvements or devise new approaches to problems supporting US Patient Services and Consumer Marketing Operations campaign initiatives at the division/business unit.
- Analyzes and resolves technical problems using analytical problem solving methods/techniques and associated tools/devices.
- Contribute to advancement of own function SFMC platform and data engineering skills by studying state-of-the-art tools, techniques, and computing equipment; participate in educational opportunities and professional organizations.
- Demonstrate high proficiency across a wide range of technologies and platforms related to software design and development, programming languages, data integration, data warehousing, data analysis and visualization tools, data storage, network connectivity, and virtualization/cloud environments, including SFMC, Salesforce core, Snowflake, and other connected marketing technology platforms and integrations,
- Highly autonomous and productive in performing activities, requiring only minimal direction from or interaction with supervisor. Accountable for total project scope, budget, completion within budget constraints and scheduled completion date. Accountable for successful and timely completion of all tasks/projects under direct and matrix control.
- May initiate new areas of investigation that are meaningful, reliable, and can be incorporated directly into omni-channel campaign initiatives and marketing technology platform expansion a scientific or business activity.
Other
- Bachelor’s Degree with 6 years’ experience; Master’s Degree with 5 years’ experience; PhD with 0 years’ experience.
- Proven implementation of creative marketing technology solutions in client facing roles that advanced the business.
- Work experience in the pharmaceutical industry, CPG, or other complex and/or regulated industries.
- 3 days in the Mettawa office required, relocation expected if not local or within commutable distance.
- Must adhere to corporate standards regarding applicable Corporate and Divisional Policies, including code of conduct, safety, GxP compliance, data security, and the software development lifecycle.
