Optimize and elevate customer journey, as well as enhance the performance of CDW marketing campaigns and communication channels.
Requirements
- Orchestrate advanced marketing analytics to uncover actionable insights and support strategic decisions.
- Develop compelling dashboards and reports using BI/visualization tools such as Tableau or Power BI.
- Utilize object-oriented programming solutions in Python within a professional environment.
- Leverage Big Data technologies including EMR, Hadoop, MapReduce, Hive, and Spark to process and analyze large datasets.
- Experience with Cloud computing technologies (GCP, AWS, Azure)
- Advanced SQL knowledge
- Data curiosity
Responsibilities
- Data modeling: build data model behind new KPI measurement and implement data structure in collaboration with data engineering team
- Data visualization: Build and automate dashboards by using PowerBI and Adobe Analytics
- Python and OOPs: Build automation using Python or other object oriented programming language to capture and explain change in trends and anomalies in key metrics and assess performance of marketing tactics.
- Strong SQL: Create complex SQL queries to wrangle data and provide deep dive analysis.
- Communication and partnership: Partner with marketing teams to understand business goals and translate them into analytical solutions.
- Storytelling: Communicate findings effectively to both technical and non-technical audiences through visualizations and presentations.
- Generative AI trailblazer: Propose and build innovative AI solutions to business problems via scalable and robust analytics services. Leverage generative AI for automation of analytics workflows and research and analysis.
Other
- Bachelor’s degree in Computer Science, Business or Data Science or related technical area of study and 3 years+ experience in advanced marketing analytics
- Excellent written and verbal communication skills
- Strong critical thinking
- Continuous improvement mindset
- Master's degree is a plus
