At CDW, the business problem is to deliver impactful, full-funnel marketing programs that resonate with the B2B tech audience and drive awareness, engagement, and pipeline growth.
Requirements
- Experience working with marketing automation (e.g., Marketo)
- CRM (e.g., Salesforce), and analytics tools
- Experience with account-based marketing (ABM) strategies and tools
- Familiarity with B2B buyer journeys, tech personas, and sales cycles
- Understanding of SEO, paid media, and performance marketing fundamentals
- Data-driven mindset with the ability to translate metrics into actionable insights
- Experience with integrated marketing campaigns that drive measurable outcomes
Responsibilities
- Develop and execute multi-channel marketing campaigns aligned to key solutions, verticals, or personas.
- Collaborate with performance marketing, ITS/DV, and field teams to define campaign goals, messaging, and target audiences.
- Manage campaign calendars, timelines, and project plans to ensure on-time execution and coordination across teams.
- Partner with digital, content, and creative teams to produce compelling assets across email, web, social, paid media, and events.
- Monitor and analyze campaign performance metrics (MQLs, pipeline, conversion rates, ROI), and make data-driven optimizations.
- Own campaign reporting and stakeholder communication, including performance recaps and insights.
- Support the integration of campaigns into ABM and sales enablement programs when applicable.
Other
- Bachelors degree and 3+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
- OR 7+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
- Strong project management and organizational skills; comfortable juggling multiple priorities.
- Excellent written and verbal communication skills; ability to simplify complex topics.
- Collaborative and flexible team player who thrives in a fast-paced environment.
