Accenture Song accelerates growth and value for clients through sustained customer relevance by evaluating and refining priority marketing use cases, ensuring the organization identifies and leverages the right data sources and metrics to activate use cases and drive incremental value.
Requirements
- 3+ years of experience in marketing data analytics, campaign measurement, and attribution, as well as experience with consumer and digital data domains.
- Expertise in data discovery and assessment methodologies.
- Strong proficiency in identifying, integrating, and validating diverse data sources.
- Ability to baseline and benchmark key metrics, identify gaps, and recommend improvements.
- Experience documenting requirements and writing user stories for analytics and data products.
- Knowledge of data governance, taxonomy, and quality standards.
- Familiarity with high-level data engineering concepts: data lake, data tables, metrics, dimension
Responsibilities
- Assess priority marketing use cases, collaborating with stakeholders to document findings, define requirements and expected outcomes.
- Analyze data needs, feasibility, and potential impact for each use case.
- Quantify the incremental value and business impact that each additional use case could deliver.
- Conduct detailed assessments of existing data strategies and architectures related to priority use cases.
- Identify, validate, and document the relevant data sources (internal and external) for each use case.
- Evaluate the breadth and depth of data captured and ingested, ensuring completeness and relevance for business objectives.
- Link data requirements to discussions with data product owners to understand where current data exists, what can be re-purposed for use cases, identify data gaps, and document the nuances and challenges for specific data sets
Other
- Partner with business, marketing, and technical stakeholders to elicit requirements and clarify objectives.
- Present insights and recommendations to both technical and non-technical audiences.
- 1+ year of experience supporting Product clients (Retail, Consumer Goods, Travel, Industrials).
- Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
- Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
