The company needs to measure the impact of marketing efforts across the customer journey and make data-driven decisions to drive customer acquisition, engagement, and retention.
Requirements
- Knowledge of SQL, Python, Google Analytics 4 (GA4), Power BI, Excel, and HubSpot
- Knowledge of automating data reporting and visualization dashboards
- Technical expertise with CRM and analytical systems with familiarity in using AI-enhanced tools and features to accelerate analysis and derive insights
- Experience with artificial intelligence (AI) tools and techniques, including predictive modeling and automated data analysis
- Experience analyzing CRM and marketing touchpoint data to understand the sales cycle, evaluate channel/campaign performance, identify optimization opportunities, and measure ROI
- Experience with querying, cleaning, joining, and building large data sets for analysis and reporting from multiple sources
- Familiarity with AI-supported data pipelines or analytics workflows
Responsibilities
- Conduct in-depth analysis to improve member acquisition, channel, and campaign performance
- Analyze existing marketing programs for performance, profitability, and revenue opportunities
- Create and refine predictive or prescriptive models using AI or statistical methods to optimize future marketing performance
- Develop reports and dashboards to monitor the health of key performance metrics
- Identify, export, and run reports and dashboards in HubSpot, Power BI, and other databases to assess funnel performance and attribution
- Perform descriptive and diagnostic analysis to answer business questions, identify drivers of customer behaviors, conversions, and business outcomes
- Clean, organize and prepare data for analysis, including evaluating data lineage, assessing data quality, and advancing data governance best practices
Other
- Bachelor’s degree in Marketing, Analytics, Economics, Finance, Data Science, or a related field required
- Minimum four (4) years of experience in marketing analytics, marketing research, or data analyst role
- Ability to communicate clearly and concisely, orally and in writing
- Ability to derive meaningful insights from multiple data sources, simplify complex concepts to easy-to-understand storytelling presentations, and deliver findings to senior-level leadership
- Ability to work collaboratively and openly share ideas as part of a cross-functional team
- Ability to efficiently understand and follow oral and written instructions, perform routine duties without close supervision, and establish and maintain effective working relationships with other team members
