The client is looking for a Marketing Data Analyst to join their Paid Media team to provide actionable insights that will inform and guide their marketing strategy and decision-making.
Requirements
- Tableau
- Google analytics
- Reporting
- Marketing campaign
- Marketing analysis
- Microsoft excel
- Marketing analytics
Responsibilities
- collecting, analyzing, and interpreting enterprise data to provide actionable insights that will inform and guide our marketing strategy and decision-making
- Gather and analyze data from various platforms and sources to provide comprehensive insights
- Develop and maintain dashboards, reports, and visualizations to monitor key performance indicators (KPIs) and track business metrics
- Utilize statistical methods and data mining techniques to uncover trends, patterns, and anomalies in marketing data
- Present findings and recommendations to stakeholders in a clear and impactful manner
- Evaluate the effectiveness of marketing strategies and initiatives, suggesting improvements based on data analysis
Other
- Accuracy and Attention to Detail
- Effective Communications
- Business Data Analysis
- Business Assessment
- Research Analysis
