The company is seeking a Marketing Data Analyst to analyze marketing KPIs, campaign performance, and uncover actionable insights to directly impact lead generation and contact center results.
Requirements
- General understanding of SQL database concepts; comfortable working with large datasets.
- Advanced experience creating and maintaining dashboards in Tableau (or similar BI tool).
- Advanced Excel/Google Sheets skills.
- Experience in building, optimizing, and analyzing lead generation funnels, contact center workflows, and lead lifecycle reporting.
- Familiarity with digital ad platforms (Google Ads, Meta, programmatic).
- Knowledge of ETL processes or data pipelines.
- Expertise in data cleaning, pivot tables, R programming language, SAS, data visualization, data cleansing, Power BI, Tableau, and data extraction.
Responsibilities
- Collaborate with leadership to define, refine, and track Key Performance Indicators across business functions and teams.
- Provide analytical support to multiple teams, with a focus on marketing, paid media strategy, and conversion optimization.
- Translate complex data into clear, actionable recommendations for executives, clients, and cross-functional teams.
- Troubleshoot, validate, and refine data sources to ensure accuracy and scalability.
- Design and maintain data infrastructure and Tableau dashboards, enabling leadership and cross-functional teams to track KPIs, identify trends, and make data-informed decisions.
- Deliver strategic insights to the CEO, evaluating financial and media performance to guide media budget and growth decisions.
- Maintain data integrity and accuracy across multiple sources and systems.
Other
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field (or equivalent work experience).
- 2–4 years of experience in marketing analytics, performance marketing, or a related role.
- Strong problem-solving ability and analytical mindset.
- Ability to review processes and data with a fine-toothed comb and resolve inconsistencies before they become problems.
- Ability to work independently and collaboratively in a fast-paced environment.
