ConnectWise is looking to increase the effectiveness of global marketing operations by analyzing, defining, generating, and communicating the metrics that are the foundation to their marketing objectives.
Requirements
- Strong experience with applied data querying languages, BI/visualization tools
- Ability to manage data on a tactical basis, while also delivering strategic insights and direction
- Preferred: Experience with Marketo, Salesforce, PowerBI, SQL
Responsibilities
- Provides cross-functional support, with a high attention to detail while defining and measuring KPIs, key marketing, web, and demand generation metrics
- Researches, analyzes, and documents findings
- Builds, communicates, and maintains a suite of dashboards, BI applications, standardized and native reports
- Collects and organizes information required to run campaigns from the backend/reporting KPIs view ensuring quality data, attribution, and conversion rates
- Supports end to end view of marketing performance
- Regular analysis of campaign data to identify patterns that lead to higher conversion rates, average deal size, and increased velocity
- Supports the team cross-functionally with special projects around data quality, data enrichment, and data analysis
Other
- Works independently on projects and processes with general supervision
- Possesses a practical knowledge of Marketing strategies
- Has ability to situationally adapt and understand new technology/processes as per department requirement
- Bachelor’s degree required in related field or equivalent business experience
- 2+ years of experience
