DOOR is looking to allocate budget, optimize campaigns, and report marketing ROI to build a foundation for smarter decision-making across the marketing ecosystem.
Requirements
- Proficiency with GA4, GTM, and Looker Studio for reporting and website performance tracking.
- Strong knowledge of marketing KPIs—CAC, ROAS, CVR, retention, and LTV—and how to influence them.
- Familiarity with Salesforce, especially in the context of marketing-to-revenue attribution.
- Hands-on experience setting up and validating event tracking, funnel views, and marketing dashboards.
- Analytical rigor and strong attention to detail; you get excited about data quality and actionable takeaways.
- Experience working alongside paid media and lifecycle marketing teams to improve channel effectiveness.
- Ability to identify patterns, spot opportunities, and communicate insights clearly to stakeholders.
Responsibilities
- Analyze paid performance across channels like Google and Meta to uncover opportunities to improve CAC, ROAS, and conversion efficiency.
- Lead event tracking and conversion setup via GA4 and GTM; maintain accurate measurement frameworks.
- Build and maintain dashboards in Looker and GA4, surfacing key performance trends across web traffic, user flow, and campaign health.
- Monitor website and funnel analytics to identify drop-offs and help guide site improvements and CRO initiatives.
- Support email, CRM, and lifecycle performance reporting—including retention trends, cohort analysis, and engagement insights.
- Collaborate closely with the Head of Marketing to support strategic marketing decisions with clean, actionable data.
- Analyze and interpret results from campaign tests, A/B experiments, and audience segmentation initiatives.
Other
- Bachelors Degree in Marketing
- 2+ years in marketing or growth analytics, ideally supporting both D2C and B2B environments.
- Occasional Travel to DOOR locations & conferences.
- This role will be mostly on site (4 days a week in office)
- Ability to work in a fast-paced environment and collaborate with teammates globally.
