The company is looking to optimize digital marketing performance across paid and organic channels, focusing on eCommerce and CPG, to enhance customer acquisition, engagement, and retention through data-driven insights.
Requirements
- Strong proficiency in Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads, and SEO tools (SEMrush, Ahrefs, or Moz).
- Experience with Salesforce Commerce Cloud and Marketing Cloud to analyze performance and optimize digital campaigns.
- Expertise in data visualization tools (Tableau, Looker, Power BI) and experience in reporting for eCommerce/CPG brands.
- Understanding of multi-touch attribution models and how different media channels contribute to omnichannel growth.
- Ability to analyze both paid performance metrics (ad spend efficiency, conversions) and organic growth metrics (SEO rankings, engagement, content effectiveness).
- Experience working with retail media networks (e.g., Walmart Connect, Instacart Ads, Target Roundel) is a plus.
- Experience with SQL, Python, or R (a plus, but not required).
Responsibilities
- Analyze paid (search, social, programmatic, display, retail media) and organic (SEO, social, content, email) performance to drive eCommerce sales and brand growth.
- Monitor key eCommerce and CPG metrics including ROAS, CAC, LTV, conversion rates, cost per acquisition, organic traffic growth, engagement rates, and basket size metrics.
- Leverage Salesforce tools to analyze customer journeys, campaign performance, and omnichannel attribution to refine digital strategies.
- Build and maintain dashboards using Tableau, Looker, Power BI, and other analytics tools to provide real-time insights on DTC, retail, and omnichannel performance.
- Conduct A/B tests and performance experiments across paid and organic channels to improve efficiency, conversion rates, and engagement.
- Optimize ad spend and strategy on Amazon Ads, Walmart Connect, Instacart Ads, and Target Roundel to drive incremental eCommerce revenue.
- Monitor the eCommerce funnel, customer behavior insights, and multi-touch attribution models to optimize digital marketing investments.
Other
- 4+ years of experience in digital media analytics, marketing performance measurement, or eCommerce/CPG digital strategy.
- Familiarity with Shopify, Amazon Seller Central, or other eCommerce platforms.
- Strong communication and presentation skills to effectively translate data into insights for marketing, eCommerce, and executive teams.
- Stay up-to-date on emerging platform updates, AI-driven analytics, and MarTech advancements to enhance digital strategy and maintain a competitive edge.
- Work closely with media buyers, social media teams, content strategists, and eCommerce teams to refine digital marketing strategies based on performance insights.
