Arthrex is looking to mature its use of data within the Marketing Department by implementing user-friendly analytical tools, dashboards, and advanced analytics to efficiently gather, share, and interpret information for business teams and their partners. The goal is to unlock opportunities through valuable insights and drive decision support solutions.
Requirements
- Intermediate to advanced level of experience with Google Analytics, Tag Manager required
- Intermediate to advanced level of experience with SQL required
- Intermediate level of experience using Front-End Data Visualization & Analytical Tools is a must
- Experience working with a variety of software tools including Microsoft Office Suite and industry leading Analytics and Business Intelligence software.
Responsibilities
- Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
- Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
- Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
- Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
- Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
- Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
- Share regular reports with key stakeholders, translating complex data into actionable insights.
Other
- Bachelor’s degree required
- 2 + years of relevant work experience required
- Occasional travel for training, meetings, or trade shows may be required
- Experience working in projects where multiple functions/technical experts work in a matrix structure
- Business acumen is a plus
