Minitab is seeking a Marketing Data Analyst to turn marketing and customer data into actionable insights that improve performance, targeting, and ROI.
Requirements
- Proficient in Tableau, Power BI, and/or advanced Excel.
- Experience with platforms such as HubSpot, GA4/Adobe Analytics, Google Ads, LinkedIn Ads, Hootsuite, Talkwalker, and Cision.
- Strong understanding of marketing funnels, attribution, and lead scoring.
Responsibilities
- Design and maintain dashboards and reports tracking marketing performance across channels.
- Build and optimize scalable data models and pipelines integrating CRM, automation, and analytics data.
- Analyze key metrics, including campaign lift, CPL, CAC, and marketing ROI.
- Provide actionable insights to improve campaign efficiency and business impact.
- Present findings and recommendations to Marketing and Sales stakeholders.
- Partner with cross-functional teams to refine attribution models, lead scoring, and forecasting.
- Ensure accuracy and compliance with data governance standards.
Other
- Temporary – Maternity Leave Contract
- Part-Time: 30-35 hours / week
- 3–5 years of marketing analytics experience (SaaS, Tech, or Financial Services preferred).
- Excellent communication skills; able to simplify complex data for diverse audiences.
- Fluent in English; French or Dutch proficiency a plus.
- This is an onsite position at our Chicago office.
- This position is ineligible for visa sponsorship.
