Together AI is seeking a Marketing Analytics and Operations professional to bridge the gap between marketing strategy and execution, leveraging data to optimize campaigns, streamline operations, and enhance overall marketing performance.
Requirements
- Strong proficiency with Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot).
- Proven experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Looker) and creating impactful dashboards.
- Excellent analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Advanced Excel skills (e.g., pivot tables, VLOOKUPs, complex formulas).
- Experience with SQL, R, or Python for data extraction and analysis is a strong plus.
- Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
Responsibilities
- Develop, maintain, and automate marketing dashboards and reports that provide actionable insights into campaign performance, pipeline contribution, and ROI.
- Analyze marketing data from various sources (CRM, marketing automation, web analytics, advertising platforms) to identify trends, opportunities, and areas for optimization.
- Conduct deep-dive analyses on specific campaigns, channels, and segments to understand their impact and inform future strategies.
- Define and track key marketing metrics (e.g., MQLs, SQLs, CAC, LTV, conversion rates, funnel velocity) and communicate performance to stakeholders.
- Manage and optimize our marketing technology stack (e.g., Salesforce, Pardot, Outreach, Google Analytics, BI tools).
- Develop, implement, and optimize marketing processes, workflows, and best practices to improve efficiency and scalability.
- Ensure data integrity and cleanliness within marketing systems, including lead routing, lead scoring, and data enrichment.
Other
- Bachelor's degree in Marketing, Business, Statistics, Economics, Computer Science, or a related quantitative field.
- 5-7 years of experience in Marketing Analytics, Marketing Operations, Business Intelligence, or a similar role, preferably in a B2B SaaS environment.
- Solid understanding of marketing funnel mechanics, lead management processes, and sales & marketing alignment.
- Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Exceptional communication and interpersonal skills, with the ability to translate complex data into clear, actionable insights for non-technical stakeholders.
