The Large Banking Client is looking to drive growth and profitability across lending product portfolios by optimizing marketing investments and improving outcomes throughout the customer relationship journey.
Requirements
- 3+ years of experience with marketing analytics
- Analytical background: must know basic statistics, A/B test design, marketing effectiveness measurement
- SAS, SQL, Python skills
- Understanding of marketing campaign execution or have hands-on experience. For example, implementing targeting criteria, leads generation, waterfall suppression
- Able to build marketing test design end-to-end
- Knowledge of google analytics
- Adobe experience
- Have past lending product domain knowledge
- Have understanding in credit risk
Responsibilities
- Analyze marketing performance across lending products to uncover insights that improve efficiency, conversion, and growth.
- Design and measure incrementality and match market tests to evaluate the impact of marketing channels and campaigns.
- Maintain a structured test-and-learn roadmap and deliver analysis that supports continuous performance improvement.
- Oversee marketing campaign execution across various channels
- Partner with marketing and product teams to ensure accurate data tracking, attribution, and performance measurement across acquisition channels.
- Translate campaign and channel results into clear recommendations for targeting, creative, and investment optimization.
- Work with lifecycle marketing team to build roadmap for existing lending portfolio growth and engagement
Other
- 3+ years of experience
- Clearly communicate findings, trends, and recommendations to leadership and key stakeholders.
- Partner with cross-functional teams to ensure analytics insights align with broader business objectives.
- Degree requirements not specified, but analytical background is required
- Travel requirements not specified
