Marmon Railyard & Repair Services is seeking a Marketing & Design Specialist to support the company's aggressive growth goals by developing marketing collateral, executing campaigns, and aligning initiatives with business objectives.
Requirements
- Proficiency with graphic design and working in programs in Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
- Proficiency with Outlook, Excel and Word
- Expert at PowerPoint and Adobe InDesign
- Previous experience managing social media platforms in B2B including LinkedIn and YouTube
- Basic understanding of website Content Management Systems (CMS)
- Prior experience with Microsoft Dynamics CRM
- Prior experience with email service providers (ESP)
- Familiarity with Search Engine Optimization concepts, tools, and measurement
Responsibilities
- Partner with the Marketing Director to execute B2B marketing campaigns and design projects to support objectives in support of lead generation, customer acquisition and revenue growth
- Lead marketing efforts for the Repair Services group, managing content, collateral, and campaigns across digital and print channels
- Design and maintain creative assets—including websites, emails, ads, social media, branding, print materials, and presentations—aligned with brand guidelines
- Develop and execute B2B marketing campaigns using paid ads, email, webinars, social media, SEO, and website content to boost brand awareness and generate leads
- Translate technical details into compelling marketing content that informs and supports prospects, customers, and sales teams
- Track and analyze website and campaign metrics to refine strategies and improve ROI
- Maintain a centralized repository of creative assets with version control for easy access
Other
- Bachelor’s degree in Marketing, Graphic Design, Digital Arts, Business or related field
- 7+ years’ experience in marketing or graphic design
- Open and professional communication style combined with strong interpersonal skills
- Organized and able to multitask effectively by prioritizing tasks and managing time effectively
- Comfortable working to deadlines
