Itential is looking to drive digital pipeline growth and accelerate its digital transformation through AI-powered marketing strategies.
Requirements
- Paid platforms: Google Ads, LinkedIn Campaign Manager, Reddit, YouTube, programmatic/retargeting
- Analytics & SEO/GEO: GA4, GSC, Ahrefs, Screaming Frog, schema optimization
- MarTech ecosystem: Pardot, Salesforce, 6sense, Qualified, Outreach, Gong, Quicksite
- Data enrichment: Clay, ZoomInfo, Vector
- AI tools: Custom GPTs, Claude, MCPs, monitoring agents, N8N, etc.
- Hands-on WordPress expertise - you can ship updates without waiting for developers
- Data fluency - comfortable in GA4, Looker Studio, and SFDC reporting
Responsibilities
- Own the digital channels that drive Itential's revenue growth - from SEO, AEO, and paid campaigns to website optimization and ABX programs.
- Manage campaigns directly across Google Ads, LinkedIn, Reddit, and emerging channels while turning our website into a conversion machine through strategic CRO experiments.
- Leverage AI tools to move faster and smarter - from generating ad copy to enriching account data.
- Ensure every digital touchpoint contributes to measurable pipeline growth.
- Transform how we attract, engage, and convert enterprise buyers in the network automation space.
- Utilize AI tools to accelerate digital transformation.
- Drive pipeline through SEO, AEO, paid media, and conversion optimization.
Other
- 5+ years crushing it in B2B digital demand generation (ideally SaaS/infrastructure)
- Proven track record running paid campaigns and tying results directly to pipeline
- AI-native mindset - already using GPTs and automation to 10x your output
- Bachelor's degree in Marketing, Business, Computer Science, or related field
- Strong communicator who can collaborate with RevOps and Sales but doesn't need hand-holding
