Anthropic is looking to solve the business problem of driving data-informed decision making across all brand marketing initiatives by hiring a Marketing Insights & Research Manager. This role will provide deep understanding of audiences, markets, and the evolving AI landscape to shape how Anthropic communicates its unique positioning and commitment to safe, reliable AI systems.
Requirements
- Have expertise across multiple research methodologies including advanced quantitative techniques, qualitative approaches, and mixed-methods research
- Have proven experience designing and managing longitudinal studies, brand trackers, and other complex research programs
- Are skilled at rapid research execution and know when to prioritize speed versus depth
- Have exceptional strategic thinking abilities and can identify the underlying questions that drive business success
- Experience researching emerging technologies, AI, or other complex technical products
- Expertise in advanced analytics, statistical modeling, or data science techniques
- Experience with global or multi-market research programs
Responsibilities
- Define and execute a comprehensive marketing research roadmap that supports Anthropic's growth objectives and deepens understanding of AI adoption patterns
- Design, implement, and manage longitudinal studies and brand tracking programs to monitor market perception, competitive positioning, and user sentiment over time
- Establish rapid-response research capabilities for quick-turn message testing, concept validation, and campaign optimization
- Lead both quantitative and qualitative research initiatives, selecting the most appropriate methodologies for each business question
- Partner with business leaders to translate business challenges into actionable research questions
- Manage relationships with external research vendors and agencies while developing internal research capabilities
- Present compelling, strategic insights to executives and cross-functional teams, connecting research findings to business implications
Other
- Have 7+ years of experience in marketing research, consumer insights, or related fields
- Are an influential communicator who can present complex research findings in compelling, actionable ways to senior executives
- Have experience working in fast-paced, high-growth technology environments
- Can balance long-term strategic planning with immediate business needs
- Are comfortable with ambiguity and can thrive in an evolving industry landscape
