The Marketing Insights team at Meta aims to understand user and customer needs, experiences, behaviors, and attitudes to maximize the value Meta delivers across its platforms and services. This role will help identify and actualize marketing strategies that connect people and businesses to meaningful experiences.
Requirements
- Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
- Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
- Experience in the technology space
- Experience with hardware, consumer packaged goods, or other physical products
- Experience in brand building and brand strategy development
- Experience thinking holistically/creatively in addition to technically/analytically
- Experience collaborating proactively and effectively with a broad variety of partners
Responsibilities
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail amd channel strategy
- Translate research findings into actionable insights with clear recommendations
- producing highly effective communication that motivates people to apply learnings in marketing and across the organization
- Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
- Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
Other
- 8+ years of research experience.
- Resolves ambiguity, drives cross-functional alignment.
- Experience convening stakeholders and drive decision making in ambiguous or evolving contexts.
- Track record of thriving in time-sensitive environments
- 12+ years of research experience
