The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services.
Requirements
- Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
- Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
- Resolves ambiguity, drives cross-functional alignment.
- Experience convening stakeholders and drive decision making in ambiguous or evolving contexts.
- Track record of thriving in time-sensitive environments
- Experience in the technology space
- Experience with hardware, consumer packaged goods, or other physical products
Responsibilities
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail amd channel strategy
- Translate research findings into actionable insights with clear recommendations
- producing highly effective communication that motivates people to apply learnings in marketing and across the organization
- Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
- Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
Other
- 8+ years of research experience.
- 12+ years of research experience
- Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
- Experience in brand building and brand strategy development
- Experience thinking holistically/creatively in addition to technically/analytically
