The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services.
Requirements
- High degree of qualitative and quantitative research expertise, with the ability to apply them in a business context to drive decision-making and raise salience of new opportunities
- Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution with a focus on shaping strategy, driving alignment, and delivering business outcomes
- Experience in the technology space
- Experience thinking holistically/creatively in addition to technically/analytically
Responsibilities
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
- Translate research findings into actionable insights with clear recommendations
- producing highly effective communication that motivates people to apply learnings in marketing and across the organization
Other
- Develop the learning agendas to support progress on business goals
- Bachelors degree required, MA or PhD preferred
- 7+ years research experience
- Strategic skills: Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance
- Experience collaborating proactively and effectively with a broad variety of partners
