The Marketing Insights team at Meta is looking to understand the needs, experiences, behaviors, and attitudes of users and customers to maximize the value Meta can deliver across its platforms and services.
Requirements
- Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
- Experience in the technology space
- Experience in developing AI features for Hardware/Device
- Experience in leading insights-focused product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making
- Experience collaborating proactively and effectively with a broad variety of partners
- Experience thinking holistically/creatively in addition to technically/analytically
Responsibilities
- Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
- Translate research findings into actionable insights with clear recommendations
- Producing highly effective communication that motivates people to apply learnings in marketing and across the organization
- Framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
Other
- 8+ years of research experience
- Bachelors degree required, MA or PhD preferred
- Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments
- Strategic Leadership
- Education: Bachelors degree required, MA or PhD preferred
