The bottleneck in software development has shifted downstream to merge conflicts, flaky tests, inconsistent code quality, and other productivity drains. Trunk is building a CI Reliability Platform to help teams land code faster and develop happier.
Requirements
- 5-7+ years of B2B marketing experience with at least 3 years of marketing to developers or technical audiences
- Proven demand generation chops - Track record of building and scaling acquisition funnels with measurable impact on pipeline and revenue
- Exceptional writing for technical audiences - Portfolio of blog posts, landing pages, or technical content that resonates with engineers (please share samples in application)
- Resourceful executor with startup DNA - You've thrived in lean environments where you've personally built landing pages, written ad copy, managed event logistics, created sales decks, and jumped in wherever needed to move the needle
- Built marketing at Series A-C stage startups - as an early hire
- Worked in developer productivity categories (devtools, infrastructure, API) and understand developer workflows, pain points, and buying behavior
- Technical background
Responsibilities
- Own the marketing strategy and execution - Design and run campaigns across both bottom-up (developer-led, community) and top-down (enterprise ABM, executive messaging).
- Build enterprise demand generation - Execute campaigns targeting large engineering orgs, create executive-level positioning for Directors/VPs/CTOs, and enable Sales with competitive intel, messaging, and materials that close deals.
- Create technical content that converts - Write and coordinate blogs, case studies, comparison pages, and documentation that educates developers and drives inbound traffic.
- Optimize paid and organic acquisition - Own the full funnel from awareness to SQL.
- Launch products and be the cross-functional hub - Own GTM for new releases.
- Partner with DevRel and Product to tell authentic technical stories.
- Work embedded with DevRel, Product, Engineering, and Sales to amplify technical content, shape roadmap with market insights, and build systems that make the whole company better at marketing.
Other
- Own the marketing strategy and execution
- Build enterprise demand generation
- Create technical content that converts
- Optimize paid and organic acquisition
- Launch products and be the cross-functional hub
