Meta Business Messaging is seeking a Marketing Manager to support Enterprise sales enablement and go-to-market initiatives, aiming to shape the future of Business Messaging and expand Enterprise go-to-market strategies.
Requirements
- 6+ years of work experience in marketing communications, content marketing, integrated marketing, and/or product marketing roles
- 3+ years of experience in developing messaging and Enterprise sales enablement content with proven business impact
- Demonstrated understanding of B2B program measurement and reporting
- Proven presentation and copywriting skills to convey complex ideas simply and effectively
- Experience with Enterprise SaaS experience, including expertise in positioning, messaging, sales enablement, thought leadership, and scaled marketing
- SaaS marketing experience at a technology company
- Experience developing thought leadership studies targeting Enterprise decision makers
Responsibilities
- Develop audience-first, solutions-focused Enterprise sales enablement content, including narratives, pitches, guides, and training materials, that effectively positions our product offerings while advancing the broader Business Messaging portfolio value proposition and Meta as a leading Enterprise brand
- Lead global marketing initiatives to drive growth in Business Messaging adoption and usage, spanning in person events, thought leadership studies, scaled marketing, and more.
- Leverage audience, market, and business insights to identify and scale new opportunities for effectively engaging and influencing target audiences.
- Use data to inform strategies and decision-making, while continuously seeking ways to optimize impact
- Develop marketing plans within your assigned scope to deliver measurable impact.
- Partner with Brand Strategy to strengthen and drive internal adoption of Business Messaging brand foundations, including messaging frameworks, brand architecture, and visual identity, across all marketing communication work
Other
- Collaborate with and influence a broad range of cross-functional partners, including Product, International Marketing, Scaled Channels, Decision Science, Sales, Communications, and external agencies
- Navigate ambiguity amid evolving business needs and priorities, adapting plans as necessary
- Proven organizational and project management skills
- Experience working with international and regional cross-functional teams
- Understanding of brand foundations such as brand architecture, messaging frameworks, and visual identity systems
