Ferguson is looking to solve the problem of profitably generating new customers, growing share of wallet, reducing churn, and improving customer loyalty for its residential plumbing and HVAC business
Requirements
- Working knowledge of MS Office 365 software
- Strong analytical skills, with the ability to use data to drive decision-making and optimize campaign performance
- Previous experience with B2B marketing; a focus on HVAC and plumbing products and services a plus
- 10+ years of proven experience in B2B marketing
- Strong communication skills as a leader, with business partners and at all levels
- Previous team leadership experience, with an ability and passion for talent development
- A leader who can prioritize work and who can work independently and with colleagues
Responsibilities
- Analyze customer insights and market analysis to build successful strategies that align with the business’s objectives and company’s financial goals
- Build measurable marketing programs to support specific marketing objectives across different channels and segments that align with the customer lifecycle and overall strategic marketing plan
- Draft marketing plans to include customer-facing marketing programs, demand generation (lead nurturing, tradeshows and events), marketing campaigns (advertising, performance), sales enablement tools (brochures, print marketing, presentations), customer communications (email marketing, social media, web content, direct mail) and coordination of all other promotional programs for the business
- Financially responsible for the customer group marketing budget, vendor funds/co-op and submit budget proposals according to the annual planning and budgeting process
- Assist Marketing Insights & Analytics team with analysis of performance reports, sales data and customer behavior to provide recommendations
- Host quarterly marketing reviews with internal teams and business leadership providing campaign analysis, state of marketing, opportunities and forecasts
- Lead a team of four marketing specialists
Other
- Bachelor’s Degree in related field; or equivalent channel marketing work experience
- Requires travel up to 15%
- Previous team leadership experience, with an ability and passion for talent development
- A leader who can prioritize work and who can work independently and with colleagues
- Strong communication skills as a leader, with business partners and at all levels
