The company is looking to increase awareness, customer engagement, and market growth for its innovative, no-code engineering workflow and task automation platform within the engineering and manufacturing sector worldwide.
Requirements
- Proficiency with digital marketing tools such as HubSpot, Google Analytics, LinkedIn Ads, and SEO tools
Responsibilities
- Develop and execute strategic marketing campaigns to generate awareness and qualified leads
- Own product messaging, positioning, and branding across all channels
- Create compelling marketing assets, including brochures, landing pages, case studies, videos, and blog posts
- Lead demand generation via SEO, SEM, email marketing, webinars, events, and trade shows
- Monitor and optimize campaign performance using marketing KPIs and analytics
- Align marketing efforts with sales enablement and lead nurturing strategies
Other
- 5+ years of B2B marketing experience (software, CAD, PLM, or engineering technology preferred)
- Proven track record in leading successful product marketing campaigns
- Strong copywriting and storytelling abilities
- Analytical, highly organized, and self-motivated
- Excellent interpersonal and communication skills
