Toyota is looking for a Marketing Mix Modeling Analyst to evaluate the effectiveness of marketing strategies and optimize marketing spend across various channels to drive data-informed decision-making and enhance overall marketing performance.
Requirements
- Proven experience in marketing analytics, data analysis, or a related role, preferably with a focus on marketing mix modeling.
- Proficiency in statistical software (e.g., R, Python, SAS) and data visualization tools (e.g., Tableau, Power BI) a plus.
- Strong understanding of marketing principles and metrics, including ROI, customer acquisition cost, and lifetime value.
- Excellent analytical and problem-solving skills, with a keen attention to detail.
- Experience with machine learning techniques and advanced statistical methods.
- Knowledge of digital marketing channels and their measurement.
- Experience in the Automotive vertical
Responsibilities
- Oversight of development and implementation of marketing mix models to assess the impact of various marketing channels on sales and brand performance.
- Analyze large datasets to identify trends, patterns, and insights that inform marketing strategies.
- Monitor and evaluate the performance of marketing campaigns, providing actionable insights for optimization.
- Conduct scenario analysis and forecasting to support strategic planning and budget allocation.
- Assist in the development of dashboards and tools for ongoing performance tracking.
- Stay updated on industry trends, best practices, and emerging technologies in marketing analytics and data science.
Other
- Ability to communicate complex data insights in a clear and actionable manner to non-technical stakeholders.
- Strong project management skills and the ability to work collaboratively in a fast-paced environment.
- Green Card, US Citizen
- No travel required
- 9 AM to 5 PM
