Vixxo is seeking a Marketing Operations Specialist to help drive growth, awareness, and trust for the company by designing intelligent, data-driven marketing systems and personalized campaigns using AI and automation tools.
Requirements
- Strong proficiency with HubSpot, Mailchimp, Canva, Salesforce/CRM, and other marketing automation tools
- Skilled in standard business software including Microsoft Word, Excel, and PowerPoint
- Entrepreneurial mindset with hands-on experience using ChatGPT or other AI tools to automate, personalize, and enhance marketing workflows
- Experience with data analysis and insights to optimize engagement and targeting strategies
- Proficiency with Salesforce, Gong, and automation platforms to monitor and analyze campaign performance
- Experience with content creation tools like Canva or other design tools
- Familiarity with LinkedIn and other social media platforms for content distribution
Responsibilities
- Build and manage automated marketing workflows using ChatGPT, Salesforce, Gong, and marketing tools like HubSpot, Mailchimp
- Design personalized nurture campaigns that adapt to customer data, engagement history, and industry insights
- Leverage AI to streamline lead follow-up, campaign personalization, and content creation
- Continuously test and refine automation prompts, triggers, and messaging for maximum engagement and performance
- Develop and execute high-quality content including articles/blogs, presentations, case studies, and email campaigns
- Use data and insights to craft content that resonates with target audiences and supports lead generation goals
- Monitor and analyze the performance of campaigns, workflows, and lead generation efforts
Other
- Bachelor's degree in Business, Marketing, or Communications degree preferred
- 7+ years of experience in communications and marketing, with a focus on lead generation, content creation, and customer communications
- Proven ability to collaborate across departments and manage multiple projects in a fast-paced environment
- Demonstrated success in planning and executing client engagement campaigns and partnering with sales, customer success, and operations teams to drive new business
- Strong storytelling skills: able to leverage ChatGPT insights and customer data to develop messaging that resonates with target audiences
