Tempur Sealy is looking to improve the sleep of more people, every night, all around the world by driving performance marketing campaigns to increase business KPIs and Return-On-Ad-Spend (ROAS).
Requirements
- 1+ years of working experience in Google Ads and/or Facebook Business Manager, and experience working in web analytics software (Google Analytics, Adobe, etc.)
- Proven expertise in using Microsoft Excel to perform frequent business and campaign marketing analysis (required)
Responsibilities
- Drive performance marketing campaign production, and ensure test design, messaging and targeting across Performance Marketing channels is consistent and on-strategy
- Lead daily communication work- flows – messaging strategy, creative brief, campaign specifications, timelines, testing and deployment
- Manage and maintain a performance marketing KPI forecast, and be accountable for delivering continuously improving business KPIs for each brand
- Through robust campaign and market analysis, identify consumer trends and opportunities to continuously increase business KPIs, Return-On-Ad-Spend (ROAS) and engagement
- Quality assurance for all Performance Digital campaigns
- Proactively problem solve and identify campaign and business opportunities to innovate, reduce complexity and drive results
Other
- Bachelor's degree or equivalent experience (required)
- 2 + years real-life experience analyzing and driving revenue generating business outcome (preferred)
- Collaborate with a variety of internal and external partners to ensure messaging and promotion details are aligned with cross-functional teams
- Handle operational details in a ‘roll up your sleeves' way
