Support global small businesses by better understanding how they can grow using Meta's platforms through data and science.
Requirements
- Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
- Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
- Experience with digital advertising measurement methods and technologies
- Experience working with structured and unstructured data-sets
- Experience with statistical software such as R, SPSS, SAS
- Experience with data extraction tools such as Hive and/or SQL
- Experience in a quantitative field, such as consulting, market research, media research
Responsibilities
- Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small businesses onboarding to advertising and grow
- Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
- Build processes that scale ad effectiveness research initiatives
- Execute key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow
- Develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers
- Analyze data to understand advertiser behavior and identify growth opportunities
- Measure the effectiveness of marketing campaigns and products
Other
- Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
- Work closely with sales, product, and other cross-functional team to drive direct impact on small business marketing strategy
- Communicate results and illustrate suggestions in alternative ways to stakeholders and partners
- Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
- Bachelor's degree in a directly related field, or equivalent practical experience
- Experience communicating complex concepts to non-technical audiences
- Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
- Knowledge of dynamics and structure for sales teams
- Understanding of current media landscape and challenges small business advertisers face
