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Marketing Science Consultant

Meta

$155,000 - $214,000
Jul 5, 2025
Chicago, IL, US
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Support global small businesses by better understanding how they can grow using Meta's platforms through data and science.

Requirements

  • Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
  • Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
  • Experience with digital advertising measurement methods and technologies
  • Experience working with structured and unstructured data-sets
  • Experience with statistical software such as R, SPSS, SAS
  • Experience with data extraction tools such as Hive and/or SQL
  • Experience in a quantitative field, such as consulting, market research, media research

Responsibilities

  • Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small businesses onboarding to advertising and grow
  • Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
  • Build processes that scale ad effectiveness research initiatives
  • Execute key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow
  • Develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers
  • Analyze data to understand advertiser behavior and identify growth opportunities
  • Measure the effectiveness of marketing campaigns and products

Other

  • Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
  • Work closely with sales, product, and other cross-functional team to drive direct impact on small business marketing strategy
  • Communicate results and illustrate suggestions in alternative ways to stakeholders and partners
  • Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
  • Bachelor's degree in a directly related field, or equivalent practical experience
  • Experience communicating complex concepts to non-technical audiences
  • Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
  • Knowledge of dynamics and structure for sales teams
  • Understanding of current media landscape and challenges small business advertisers face