Supporting global small businesses to grow using Meta's platforms through data and science
Requirements
- Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
- Experience communicating complex concepts to non-technical audiences
- Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
- Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
- Experience with digital advertising measurement methods and technologies
- Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
Responsibilities
- Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small businesses onboarding to advertising and grow
- Build processes that scale ad-effectiveness research initiatives
- Work closely with sales, product, and other cross-functional to drive direct impact on small business marketing strategy
- Communicate results and illustrate suggestions in creative ways to stakeholders and partners
- Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
Other
- Bachelor's degree in a directly related field, or equivalent practical experience
- 6+ years experience in a quantitative field, such as consulting, market research, media research
- Knowledge of dynamics and structure for sales teams
- Understanding of current media landscape and challenges small business advertisers face
