Meta is looking to better understand how global small businesses can grow using their platforms through data and science, and to drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising.
Requirements
- Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
- Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
- Experience with digital advertising measurement methods and technologies
- Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
- Experience communicating complex concepts to non-technical audiences
- Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
- 6+ years experience in a quantitative field, such as consulting, market research, media research
Responsibilities
- Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small businesses onboarding to advertising and grow
- Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
- Build processes that scale ad-effectiveness research initiatives
- Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
- Execute key advertising and measurement research projects, intended to deliver strategies and insights that will help small businesses grow
- Leverage expertise in digital advertising effectiveness and research methodologies to drive business insights
- Develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers
Other
- Bachelor's degree in a directly related field, or equivalent practical experience
- Work closely with sales, product, and other cross-functional to drive direct impact on small business marketing strategy
- Communicate results and illustrate suggestions in creative ways to stakeholders and partners
- Knowledge of dynamics and structure for sales teams
- Understanding of current media landscape and challenges small business advertisers face
