Meta is seeking a Marketing Science Partner to help clients improve business outcomes by adopting better measurement practices, using Meta's data science tools and datasets.
Requirements
- Experience analyzing and manipulating data sets to understand patterns and provide insights
- Proven success working with structured and unstructured data-sets, statistical software, such as R, as well as data extraction tools, such as Hive, Python and/or SQL
- Experience with digital advertising measurement methods and technologies, including field experiments, experimental design, survey sampling, and/or panel data etc
- Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
- Experience communicating technical content to all types of audiences (technical and non-technical) and influencing at executive levels
- Familiarity with large data sets, Marketing research and data manipulation tools
- Experience with digital advertising measurement methods and technologies
Responsibilities
- Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing “learning agendas”. The best practices and learning agendas will highlights how a client can improve business outcomes
- Work with advertising and industry bodies to create market-leading measurement solutions
- Support client engagement with third party vendors responsible for setting up and conducting measurement studies
- Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the “learning agenda”
- Design tests to showcase the power of measurement using client data and Facebook or third-party technology tools
- Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
- Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
Other
- 8+ years of consulting, research, or analytics research experience
- Demonstrated leadership experience at an industry level and in particular the skill to build trusted relationships with clients
- Client-facing experience (internal or external), including experience driving meetings and/or influencing through adoption of new products or research methods
- Partner closely with sales to manage a set of accounts and prioritize which clients will get servicing from the team
- Communicate complex research results to a general audience
