Centerbase is seeking a Marketing Services Product Specialist to enhance its digital marketing platform, Legalfit, by driving adoption, ensuring campaign effectiveness, and translating client needs into product improvements to boost lead generation, conversion rates, and client visibility for law firms.
Requirements
- Strong working knowledge of SEO (on-site/off-site), content strategy, PPC/LSA advertising, Google Analytics, Google Ads, Meta Ads, BrightLocal, or related platforms.
- Ability to translate marketing needs into technical requirements and communicate effectively with both technical and non-technical teams.
- Experience with customer reporting portals or marketing automation tools is a plus.
- Familiarity with customer reporting portals or marketing automation tools.
Responsibilities
- Partner with our marketing services teams to align product capabilities with the needs of digital campaigns (SEO, PPC, LSA, etc.).
- Contribute to best practices, playbooks, and internal enablement to improve and align marketing services with customer goals through our analytics stack and digital KPIs
- Partner with the product and customer operations teams to drive features that provide transparency and enhance campaign performance for customers.
- Analyze customer performance data and make SEO and other recommendations for improvements
- Ensure marketing services remain competitive through integration of AI, automation, and emerging technologies.
- Act as the product evangelist both internally and externally, showcasing the value of our services
- Gather and analyze feedback from customers, market trends, and internal teams to inform product evolution.
Other
- 5+ years in digital marketing or marketing technology, with 3+ years in a leadership role.
- Proven track record of leading and supporting successful projects, making sound decisions, and managing cross-functional teams.
- Ability to frame the right questions, evaluate multiple facets of a problem, derive solutions, and simulate possible outcomes.
- Strong empathy for users to deliver solutions that provide real value.
- Excellent organizational, leadership, analytical, problem-solving, planning, and time management skills.
