Klaviyo is seeking to optimize their Marketing Systems to support marketing strategies and objectives.
Requirements
- 2 year+ experience as a Marketing Automation developer/admin
- 3 years experience as a Salesforce developer/admin, with a focus on supporting marketing operations and campaigns.
- Salesforce Administrator certification is preferred.
- Proficiency in configuring Salesforce objects, fields, workflows, and automation tools.
- Experience with marketing automation platforms (such as Klaviyo, Hubspot, Marketo, Eloqua), and integrating them with Salesforce.
- Familiarity with reporting and dashboard creation in Salesforce to track marketing KPIs.
- Proficiency in Salesforce APEX
Responsibilities
- Customize and configure tools and system architecture to support marketing automation, lead generation, lead nurturing, and campaign tracking.
- Create and maintain custom data pipelines and workflows specific to marketing processes, ensuring data integrity and accurate reporting.
- Build and manage marketing campaigns, lead scoring models, and reporting dashboards within Salesforce.
- Implement and optimize integrations between Salesforce and other marketing tools to streamline processes and data flows.
- Monitor data quality and perform routine data cleansing to ensure accurate and reliable reporting and analytics.
- Troubleshoot and resolve technical issues related to Marketing and Sales system configuration and integrations.
- Contribute to the development and maintenance of documentation for Salesforce processes and procedures.
Other
- Bachelor's degree in Business, Marketing, Information Technology, or related field.
- Strong understanding of marketing processes, lead management, and demand generation strategies.
- Excellent communication skills and ability to work collaboratively across teams.
- Problem-solving mindset with a proactive approach to addressing challenges.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
