Uber is looking to drive app acquisition and re-engagement performance across multiple Line of Business through the global strategy, execution, and automation of Apple Search Ads campaigns.
Requirements
- 3+ years of direct experience managing Apple Search Ads in a fast-paced, high-growth environment.
- Solid understanding of mobile media buying, campaign tracking, and attribution methods.
- Strong analytical skills with working knowledge of Excel and/or SQL.
- Technical familiarity with ad tech and marketing analytics platforms.
- Experience with user acquisition and re-engagement strategies in mobile app environments.
- Data-driven mindset and comfort working with experimentation frameworks.
Responsibilities
- Manage and optimize global Apple Search Ads campaigns across Uber's Rides and Eats businesses.
- Own the strategic roadmap, experimentation, and development of growth-driving initiatives on Apple Search Ads.
- Partner with AdTech, Product, Engineering, and Data Science teams to build and maintain automation and performance tools.
- Lead and communicate complex cross-functional projects related to measurement, testing, and channel health.
- Drive process improvements and help scale operations with a focus on simplicity, productivity, and impact.
Other
- Clear and concise communication skills, with the ability to explain strategy and decision-making effectively.
- Ability to independently lead complex projects and collaborate with cross-functional teams.
- Strong sense of ownership and ability to thrive in dynamic environments.
