Golden 1 is looking to shape and deliver seamless, digital brand experiences that elevate the Golden 1 brand and deepen member engagement.
Requirements
- Strong technical marketing infrastructure implementation skills and deep martech experience.
- Understanding of integrations and data architecture in marketing technology ecosystem.
- Comfort with technical jargon and the ability to collaborate effectively with developers and engineers.
- Experience with Agile methodologies and the product development lifecycle.
- Familiarity with SEO, email marketing, content management, social media marketing, and analytics tools.
- Ability to create and maintain product roadmaps, write clear user stories, and prioritize features.
- Product owner certification preferred.
Responsibilities
- Define and execute a vision for digital brand experiences across member engagement platforms, ensuring consistency, relevance, and personalization.
- Evaluate, implement, and optimize external tools and services to provide a cohesive brand experience and enhance member interactions.
- Ensure all digital experiences reflect the organization’s brand standards, tone, and values while supporting strategic marketing goals.
- Use data to develop a deep understanding of member needs and wants to inform product design and development decisions to fill experience gaps and optimize marketing opportunities.
- Monitor and drive platform usage, identify pain points, and lead continuous improvement.
- Develop and maintain roadmaps for digital brand initiatives, prioritizing features and enhancements that deliver measurable impact.
- Collaborate with stakeholders to evaluate new technical and experience platforms, making recommendations for adoption or upgrades.
Other
- Bachelor’s degree in Business Administration, Marketing, Technology or related field preferred.
- 7+ years in digital brand experience, digital marketing, or product ownership with hands-on experience managing third-party platforms and strategic initiatives.
- Excellent written/verbal communication skills are essential, as this position will have exposure to various management levels across the organization.
- Leadership skills to manage and work with cross-functional business partners and team.
- Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc.
