Fusion92 is looking to solve marketing and advertising problems through data-driven insights as a Marketing Transformation Partner for clients
Requirements
- Proficiency with data analysis tools and software, including Alteryx, Excel, Google Analytics, and data visualization tools such as Tableau and Salesforce Marketing Cloud Intelligence
- Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads) and web analytics is preferred
- Experience with building data tables and querying in SQL is a plus
- Strong analytical and problem-solving skills
- Proficiency with data visualization tools to present data in a clear and actionable manner
- Experience with data analysis and interpretation, preferably in the marketing or advertising industry
- Knowledge of web analytics tools
Responsibilities
- Gather data from multiple sources, including but not limited to digital advertising platforms, social media, client systems and platforms, and web analytics tools
- Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
- Serve as technical resource for configuring and adding new data to reporting systems and dashboards
- Analyze campaign performance data to assess the effectiveness of various media channels and campaigns
- Develop and maintain key performance indicators (KPIs) to track media campaign success
- Monitor and report on KPIs regularly, identifying trends and opportunities for improvement
- Conduct analysis to benchmark our performance against client and industry standards
Other
- Bachelor's degree in a related field, such as Marketing, Data Science, or Statistics
- Proven experience in data analysis and interpretation, preferably in the marketing or advertising industry
- Excellent communication and presentation skills
- Detail-oriented with the ability to manage multiple tasks and meet deadlines
- Ability to work in a remote-flexible, integrated team
