The business problem is to effectively plan, execute, and optimize performance media campaigns across various platforms to achieve broader marketing goals and enhance campaign effectiveness.
Requirements
- Google Ads
- Meta
- The Trade Desk
- affiliate networks
- campaign data analysis
- A/B testing
- data privacy and advertising standards
Responsibilities
- Assist in the planning and execution of performance media campaigns across platforms such as Google Ads, Meta, The Trade Desk, and affiliate networks in coordination with the agency and creative teams.
- Monitor daily campaign metrics and support adjustments to bids, budgets, and targeting based on performance trends.
- Help compile and analyze campaign data to help identify key insights and areas for optimization.
- Support A/B testing initiatives on ad creatives, landing pages, and audience segments to enhance campaign effectiveness
- Contribute to the preparation of performance reports and help translate data into actionable recommendations.
- Ensure campaign materials follow brand guidelines and comply with relevant data privacy and advertising standards.
- Stay informed on digital marketing trends, platform updates, and best practices to support campaign execution.
Other
- Work closely with cross-functional teams (creative, analytics, product) to ensure media activities align with broader marketing goals
