The large investment bank is seeking a proactive and strategic SFMC Developer with Naehas software knowledge to create Rules/configuration in software using JavaScript.
Requirements
- 8+ years of SFMC experience, with 3+ years in campaign & offer management application development (experience with Naehas preferred)
- Strong knowledge of data modeling, customer segmentation, and real-time personalization
- Design and implement integrations with Adobe Experience Platform (CDP) and Salesforce Marketing Cloud/CRM
- JavaScript
- Naehas software knowledge
- Salesforce Marketing Cloud (SFMC) knowledge
- Adobe Experience Platform (CDP) knowledge
Responsibilities
- Configure and maintain dynamic content rules and templates in Naehas software using JavaScript.
- Implement and manage campaigns within Salesforce Marketing Cloud (SFMC) including Journey Builder, Automation Studio, Email Studio, and Content Builder.
- Develop and manage personalization logic, rules, and workflows to support customer communication strategies.
- Troubleshoot and resolve issues related to campaign execution and rule-based configurations.
- Provide technical documentation and user training for non-technical stakeholders.
- Stay up to date with best practices in SFMC, Naehas, and JavaScript customization
- Lead technical architecture and development of Offer Management solutions
Other
- Collaborate with marketing, compliance, and development teams to implement rule-driven personalization and regulatory disclosures.
- Mentor and guide a team of developers
- Participate in client workshops and translate business requirements into technical specifications
- Excellent communication and stakeholder management skills
- 8+ years of experience
