Solve the business problem of creating Rules/configuration in Naehas software using JavaScript for a large investment bank
Requirements
- 8+ years of SFMC experience, with 3+ years in campaign & offer management application development (experience with Naehas preferred)
- Lead technical architecture and development of Offer Management solutions
- Design and implement integrations with Adobe Experience Platform (CDP) and Salesforce Marketing Cloud/CRM
- Strong knowledge of data modeling, customer segmentation, and real-time personalization
Responsibilities
- Configure and maintain dynamic content rules and templates in Naehas software using JavaScript
- Implement and manage campaigns within Salesforce Marketing Cloud (SFMC) including Journey Builder, Automation Studio, Email Studio, and Content Builder
- Develop and manage personalization logic, rules, and workflows to support customer communication strategies
- Troubleshoot and resolve issues related to campaign execution and rule-based configurations
- Provide technical documentation and user training for non-technical stakeholders
- Stay up to date with best practices in SFMC, Naehas, and JavaScript customization
Other
- 8+ years of experience
- Excellent communication and stakeholder management skills
- Participate in client workshops and translate business requirements into technical specifications
- Mentor and guide a team of developers
- Collaborate with product managers and solution architects to define technical requirements and delivery plans
