Netflix is seeking a Digital Marketing Strategist to help define strategy for Netflix House’s digital presence across the website, third-party platforms, and within the broader Netflix ecosystem to drive fan engagement and revenue.
Requirements
- 7+ years of experience in digital marketing, specializing in web strategy for a sales-based B2C business.
- Proven success optimizing websites for conversion/sales, leading A/B testing, building learning agendas, establishing web funnel measurement and reporting frameworks
- Experience building web strategy from 0 to 1 and scaling digital initiatives
- Familiarity with other areas of growth marketing, including Lifecycle/CRM and Performance Marketing
- Strong cross-functional collaboration skills, communication, attention to detail, and the ability to manage multiple priorities in a fast-paced, ambiguous environment.
- Willingness to be scrappy, wear many hats, and proactively contribute across functions, even outside of formal responsibilities.
- Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels.
Responsibilities
- Work with manager to define overall marketing strategy for Netflix House website, ensuring alignment with business goals and fan experience.
- Serve as main marketing POC to Product & Tech on the website roadmap, feature prioritization, and product requirements.
- Ensure the website is continuously optimized to reflect revenue and stakeholder priorities, including new and existing Netflix House locations.
- Develop and manage a learning agenda for web testing, including A/B and multivariate tests in partnership with Product.
- Drive landing page strategy and performance optimizations for paid campaigns and lifecycle initiatives.
- Serve as primary POC for Data Science and BizOps to build web reporting and measurement frameworks, analyze funnel performance, and action on insights.
- Partner with Consumer Insights and Brand Strategy to identify and implement the most impactful messaging for the value proposition.
Other
- 7+ years of experience in digital marketing
- Strong cross-functional collaboration skills, communication, attention to detail, and the ability to manage multiple priorities in a fast-paced, ambiguous environment.
- Willingness to be scrappy, wear many hats, and proactively contribute across functions, even outside of formal responsibilities.
- Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels.
- Ability to flex communication and collaboration style, working effectively with executives on strategy and high-level decisions, while also partnering closely with day-to-day executors and technical teams.
