Microsoft's Global Marketing Engines and Experiences (E&E) team needs to establish and promote search and other biddable advertising measurement frameworks to improve investment decision-making. This involves developing reusable, discoverable, and self-service solutions that provide meaningful data interpretation and support media optimization.
Requirements
- 4+ years analyzing biddable advertising (search, DSP, etc) performance.
- Demonstrated analytical and problem-solving skills.
- Proficiency in data analysis tools and software.
- Experience interpreting statistical and machine learning model output.
- Demonstrated understanding of data visualization techniques, BI systems.
- Experience with Mobile app, Media, Social, influencer partnership.
Responsibilities
- Identify and promote methods that enhance efficiency in analytics and reporting.
- Ensure solutions are reusable, easily discoverable, and self-service oriented.
- Drive meaningful data interpretation to inform business decisions.
- Recommend and socialize optimal methods for operationalizing, sharing, and scaling insights.
- Share knowledge and practical rationale for transitioning ad-hoc analyses to regular reporting features.
- Evaluate the viability of automated methods for data collection, reporting, and analysis.
- Present results and findings to stakeholders.
Other
- Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.
- 4+ years experience in marketing analytics specifically at a Fortune 100 or a media company.
- Work site: 3 days / week in-office
- Travel: 0-25 %
- Embody our culture and values.
