Understood is looking for a contractor to cover a maternity leave period to execute Market Research projects, mainly quant-based, leveraging the Qualtrics platform, to deepen the understanding of the populations they serve.
Requirements
- Experience using Qualtrics to run DIY studies end to end (survey drafting, analysis and reporting in-platform)
- Proficient in analyzing and interpreting survey data using tools such as Stata, Excel, or SPSS; able to build data tables and apply statistical techniques.
- Experience with both qualitative and quantitative analysis
- Strong storytelling mindset
- Experience using self-serve research platforms (ie, Qualtrics a must.)
- Able to drive projects forward on their own.
- Analytical and inquisitive thinker who proactively seeks to understand the why behind data and behavior.
Responsibilities
- Manage and execute research studies (mainly quant on Qualtrics; some opportunity to manage Qual, but not to moderate)
- Develop and deliver insights and compelling narratives from raw survey data through hands-on, rigorous statistical analysis that goes beyond basic cross-tabs.
- Collaborate cross-functionally with diverse teams to understand the business question and design research to address it.
- Present actionable strategic recommendations that rely on data and insights in clear and well-defined terms
- Launching and analyzing Brand Awareness survey
- Conducting concept testing and go-to-market-surveys for new launches
- Supporting launch of annual audience tracker
Other
- 5+ years of experience in research, planning, consulting, insight, and/or strategy, with significant experience in contract/freelance work
- Proven track record of leading research projects end-to-end.
- Strong communicator with a collaborative mindset; skilled at building relationships and influencing cross-functional stakeholders through clarity and insight.
- Previous experience quickly & effectively embedding within a team for a maternity (or other) leave coverage would be ideal.
- Shared commitment to Understood's five core values: Continuously learn, Act with intention, Champion difference, Inspire change, Grow together.
